The future of insurance is digital. The shift to a tech-driven industry is inevitable because technology enables seamless business transactions – insurance included.
Today’s robust technological change is driving the evolution and digitization of the insurance landscape. We live in an age of immediacy, where customers demand instantaneous results with convenient delivery. Driving tangible results on an accelerated timeline is not only made possible, but effective, by the rise of InsurTech. The current industry model’s legacy systems are being modernized with cutting-edge technologies that maximize efficiency. Simplified insurance offerings attract customers through streamlined quoting processes and easy access to essential information. While convenient, digital services are not the sole solution to maintaining customer loyalty – humanity is.
Innovation without the disruption of personalization is crucial to attracting new business and upholding high levels of customer service. As society leans further into technology reliance, constant connection and simplified transactions give policyholders direct access to the industry’s business operations. This approach gives clients autonomy over their policies, but the humanity of an agent is necessary. Insurance remains a highly personal service. By augmenting existing processes with the innovation of InsurTech, policyholders get the best of both.
Technology is not the enemy of insurance. When properly implemented, digital adoption enhances operational success. Streamlined service unlocks agents’ time to build meaningful and enduring client relationships without compromising quality coverage. Incorporating the professionalism of an agent with technology offers solutions rather than products, demonstrating the tangible value of a policy. Customer engagement and loyalty will remain at the core of insurance, as the industry moves into the digital age.
https://www.linkedin.com/pulse/future-insurance-kevin-a-mitchell/
